MOTORSPORTS

DENSO Races into the Aftermarket

A Winning Tradition

The DENSO name means high quality and superior technology in the automotive industry. DENSO takes this technological expertise to the racetrack in the form of sponsorships and component provisions.

Consistent Results

For years, the racing industry has employed DENSO's high-powered starters and alternators, engine-control units, injectors and spark plugs. These products have produced racing victories in events ranging from NHRA Championships to CART races to Supercross events.

NASCAR

As the premier stock car race series in the United States, Canada and Mexico, NASCAR races have quickly become the #1 motorsports spectator sport.

DENSO First Time Fit® fuel pump product is an official licensed product of NASCAR Performance.

Formula One

Formula One (F1) is the pre-eminent auto racing on four wheels. The “formula” in the name means vehicles and participants are required to meet very specific rules.

DENSO supports the sport as a technical sponsor to Toyota and provides spark plugs specially made for F1 engines. DENSO is also a corporate sponsor of the Panasonic Toyota Racing F1 Team. The team uses DENSO spark plugs, radiators, oil coolers and alternators.

For more information about the Panasonic Toyota Team, click www.toyota-f1.com.