Date: May 21, 2009

LONG BEACH, Calif. – DENSO Sales California announced today the availability of a new 2009 Starter and Alternator catalog (#SA-CAT-0409) for its First Time Fit® Starter and Alternator line. The expanded catalog includes 105 new part numbers, 165 additional product photos and 163 new applications covering more than 10 million additional units in operation (UIO).

The catalog covers automotive, light truck and van applications, and incorporates many vehicle segments, from sub-compacts to vans, across 27 different vehicle makes.

DENSO is one of the world’s largest OE starter and alternator suppliers. DENSO First Time Fit® starters and alternators have the lowest return rates in the industry.

To obtain a copy of the 2009 starter and alternator catalog or any other DENSO catalog, contact your local DENSO representative or call 1-888-96-DENSO.

DENSO Sales California is an automotive components sales and distribution company that employs 273 people in Long Beach, Calif. The company’s product line includes heavy duty and automotive alternators and starters, oil, cabin and air filters, spark plugs, AC compressors, oxygen sensors, ignition wires, fuel pumps, fuel injectors and wiper blades. DENSO Sales California supplies parts for original equipment service dealers and for the independent aftermarket service centers and retailers. In addition, the company distributes heavy-duty diesel and electrical components, portable commercial air-conditioning units and industrial robots. Established in 1971, DENSO Sales California was the first overseas affiliate of DENSO Corporation, based in Japan. For more information, go to www.densocorp-na-dsca.com.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced technology, systems and components. Worldwide, the company employs 120,000 people in 32 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2009 totaled US$32 billion. DENSO common stock is traded on the Tokyo, Osaka and Nagoya stock exchanges in Japan. For more information, go to www.globaldenso.com.

In the Americas, DENSO employs more than 17,000 people with consolidated sales totaling US$5.7 billion for the fiscal year ended March 31, 2009.

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Note to Editors – An image of the catalog cover is available upon request.