DENSO Sales California Releases New 2010 Spark Plug, Ignition Wire and Direct Ignition Coil Catalog

Date: Jun 21, 2010

LONG BEACH, Calif. – DENSO Sales California’s new 2010 Spark Plug, Ignition Wire and Direct Ignition Coil Catalog (#SPIWDIC-CAT-0610) is now available. The catalog covers domestic and import automotive, light truck and van applications with 1,265 new and 41,146 total spark plug applications and 759 new ignition wire applications offering full-line coverage through vehicle model year 2010. New for 2010 are 22 direct ignition coil part numbers for Toyota and Honda applications.

The catalog includes DENSO’s entire line of spark plugs, including the new Platinum TT (Twin-Tip), U-Groove, Double Platinum, Iridium Long Life, Iridium Power® and Iridium Racing® plugs. The catalog contains detailed spark plug and ignition wire specifications, a cylinder head application chart, electrode configuration identification charts, spark plug installation information and torque specifications. Spark plug and ignition wire buyer’s guides and cross-reference guides are also included.

To obtain a copy of the 2010 spark plug, ignition wire and direct ignition coil catalog or any other DENSO catalog, contact your local DENSO representative or call 1-888-96-DENSO.

DENSO Sales California is an automotive components sales and distribution company that employs 285 people in Long Beach, Calif. The company’s product line includes: heavy duty and automotive alternators and starters, oil, cabin and air filters, spark plugs, AC compressors, oxygen sensors, ignition wires, fuel pumps and wiper blades. DENSO Sales California supplies parts for original equipment service dealers and for the independent aftermarket service centers and retailers. In addition, the company distributes heavy-duty diesel and electrical components, portable commercial air-conditioning units and industrial robots. Established in 1971, DENSO Sales California was the first overseas affiliate of DENSO Corporation, based in Japan. For more information, go to www.densocorp-na-dsca.com.

DENSO Corporation, headquartered in Kariya, Aichi prefecture, Japan, is a leading global supplier of advanced automotive technology, systems and components. Worldwide, the company employs approximately 120,000 people in 34 countries and regions, including Japan. Consolidated global sales for the fiscal year ended March 31, 2010 totaled US$32 billion. For more information, go to www.globaldenso.com, or visit our media website at www.densomediacenter.com.

In the Americas, DENSO employs more than 16,000 people with consolidated sales totaling US$5.7 billion for the fiscal year ended March 31, 2010. For more information, go to www.densomedia-na.com.
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*Note to Editors – Catalog Image Available Upon Request